The Art and BUSINESS of DSLR Filmmaking
Video & MP3 Download
I know there is no shortage of amazing resources on the web about shooting video with Canon’s line of DSLR cameras. One thing I think has been lacking from much of the discussion are practical strategies for small business photographers and videographers to adopt these tools. This course is perfect for event filmmakers, photographers, or other small studios who don’t have the budgets to buy steadicams, jibs, dollies, HDMI monitors, or stocking up on lenses that cost three times the body of the camera.
This was a DV Show 2-part webinar that has nearly THREE HOURS of invaluable information.
Part I: The Art
Part I of the series will be on the creative side of DSLR filmmaking:
- “Story rules, it’s the talent not the tools!”
- Picking lenses for shooting on sticks, stabilizers, etc.
- “Bokeh Bonkers”: many people love the DLSRs for their shallow DoF and beautiful bokeh. But, bokeh can (and often is) over used. When and how should you use bokeh and selective focus. (Citizen Kane is famous for it’s use of DEEP depth of field shots!)
- Focus on focusing: focusing can be a pain with these cameras. How to nail focus.
- Audio: shooting with HD DSLRs is ironically like going back to the days of feature film. Audio should be recorded to a separate device. Ways in which you can do that, and when are the times you might want to use the in-camera audio.
- Transcoding: you can’t edit native files from the camera. They need to be transcoded. The two most popular “flavors” are XDCAM and Apple’s ProRes. What should you consider for each.
- The four key essentials every creative should know.
- The mindset of the creative filmmaker
- My favorite resources for inspiration
- The Q&A session
- The PDF of the Keynote presentation
- An mp3 of the program to listen on the go.
Part II: The Business
Here’s where we get into topics you’ll seldom (if ever) find discuss elsewhere as it relates to this topic.
- Rent vs. own and when it’s best to do each
- How to market the new tech to your clients in a way that makes sense (benefit vs. features)
- Pricing: the added workflow (from production to post) means that you shouldn’t charge the same amount for an HD DSLR shoot than you do for a SD shoot. Even a regular HD shoot. Depending on the project, you may need a bigger crew, which means more money needed. Also, you’ll definitely need more processing power and time, so post production should be more too.
- Photography and Video: should you offer both? If so, how?
- Hollywood is getting into the game too. What that means for you.
- The Q&A session
- The PDF of the Keynote presentation
- An mp3 of the program to listen on the go.
Discounts and Goodies
I hooked you all up with over half a dozen vendors to give buyers of the webinar recording great discounts.
- 10% off Jag35 DSLR Gear
- $50 off the DP Slider (until July 18, 2010)
- 20% off Tiffen’s Dfx v2 software
- 25% off Blu-ray production with MST Productions
- 15% off Precomposed’s Blu-ray menu templates and $50 off Blu-ray authoring production.
- 15% off a Triple Scoop Music song (until July 30, 2010).
- 20-25% off my video business coaching services.
You can read the details of the offerings in this blog post.
SPECIAL INTRODUCTORY PRICE – $59.95
The retail price of this valuable information is only $79. However, for a limited time, I’m selling it for just $59.95.
100% Money Back Guarantee: As usual, if you decide within the first 30 days that this program isn’t worth every penny, e-mail me and you’ll get a FULL refund. I’m that confident you’ll love it.
Use the button below to purchase your digital download of “The Art & Business of DSLR Filmmaking.” (100% money back guarantee).
If you have a slow internet connection and would prefer to have the files mailed to you, you can purchase a CD of the webinar recording for $10 more (shipping included). If you decide on the MBG for the CD, you must return at your own expense. A $10 restocking fee will apply for returned CDs. Click here to purchase CD.
POWER PRICING: How to Price Your Services!
One of the most important decisions you will make in your business is what price you set for your services and how you will communicate that price to your prospective clients. One of the biggest mistakes visual artists make is not charging enough for all the work that goes into their craft.
This audio program is a call Ron had with one of his coaching clients. Although the person is an event videographer, the issues discussed are equally applicable to photography as well as most small businesses. Over 75 Minutes of valuable information. Topics include:
- How to determine what to charge for your services
- The pros and cons of packages vs. charging a straight hourly rate
- The pitfalls of charging too low
- How to best present your rates to the prospect
- How to handle a situation where there is a large gap in time on the event day and the prospect wants you to stay all day, but not pay for that extra time
- What you MUST include in every contract
- And more
If you’re not 100% satisfied with the information you glean from this audio program, contact us within 30 days of purchase for a full refund. And you can keep the file.
FREE BONUS: as a bonus, the file comes with our 7-page report “Building Your Business with Blogging.”
Bridal Boot Camp Video and Commentary (Download purchase)
Bridal Boot Camp was our award-winning concept video. We now offer both the video and a commentary. On the commentary track you get to hear what went into the making of the video. QuickTime 7 or better is required to play the video. File size is 61mb for both videos. With your purchase you’ll also get a link to a free download from the “Get Paid What You’re Worth” audio CD series. It’s Ron’s “Top Ten Secrets for Success,” and it’s yours free with your purchase of the Bridal Boot Camp video and Commentary.
100% Money Back Guarantee: If you’re not satisfied with this download, email us within 30 days of purchase for full refund.
Only $9.95
SOLD OUT!
This is over 3.5 hours of inspiration and informative content where I go into detail describing the sales and marketing strategies that have helped us achieve our success.
Topics include:
- Top 10 Success Secrets
- Top 5 mistakes videographers make
- The 4 S’s to an effective marketing strategy
- Networking! Networking! Networking!
- The top 10 things you can do RIGHT NOW to raise your rates and keep them there.
- And more!
NOT JUST FOR VIDEOGRAPHERS
Even though this was technically created with event videographers in mind, the issues I discuss are applicable to any small business. Of the 25 chapters, about three are specific to videography. But, that is why I’m offering a 100% money back guarantee to make sure the content is helpful for YOUR business.
It’s my hope that with this set, you can find the clients willing to pay you what you’re worth, as well as give you the encouragement you need to charge it!





