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	<title>Blade Ronner: The Blog of Ron Dawson &#187; Customer Service</title>
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	<link>http://bladeronner.com</link>
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		<title>Our New Website &#8211; Finally</title>
		<link>http://bladeronner.com/2009/08/our-new-website-finally/</link>
		<comments>http://bladeronner.com/2009/08/our-new-website-finally/#comments</comments>
		<pubDate>Thu, 13 Aug 2009 15:00:00 +0000</pubDate>
		<dc:creator>Ron Dawson</dc:creator>
				<category><![CDATA[Business]]></category>
		<category><![CDATA[Branding]]></category>
		<category><![CDATA[Customer Service]]></category>

		<guid isPermaLink="false">http://bladeronner.com/?p=723</guid>
		<description><![CDATA[In the seven years we&#8217;ve been in business, I think we&#8217;ve updated our website as many times (if not more). Our latest incarnation is now live, and we&#8217;re loving it. We knew we wanted something that would be simple, clean, easy to navigate, sophisticated, easy to update, and reflected our new branding well. We also [...]]]></description>
			<content:encoded><![CDATA[<div class="tweetmeme_button" style="float: left; margin-right: 10px;"><a href="http://api.tweetmeme.com/share?url=http%3A%2F%2Fbladeronner.com%2F2009%2F08%2Four-new-website-finally%2F"><img src="http://api.tweetmeme.com/imagebutton.gif?url=http%3A%2F%2Fbladeronner.com%2F2009%2F08%2Four-new-website-finally%2F" height="61" width="51" /></a></div><p>In the seven years we&#8217;ve been in business, I think we&#8217;ve updated our website as many times (if not more). Our latest incarnation is now live, and we&#8217;re loving it. We knew we wanted something that would be simple, clean, easy to navigate, sophisticated, easy to update, and reflected our new branding well. We also needed it fast to coincide with the launching of <a href="http://bladeronner.com/?page_id=481" target="_blank">our new book</a>. Not too much to ask for, right?. <img src='http://bladeronner.com/wp-includes/images/smilies/icon_smile.gif' alt=':)' class='wp-smiley' />  For our amazing results, we turned to the web design team at <a href="http://spilledmilkdesigns.com" target="_blank">Spilled Milk Designs</a>.</p>
<p><span style="font-family: verdana; font-size: x-small;"><span style="font-family: Verdana,Arial,Helvetica,sans-serif; font-size: x-small;"><span style="font-family: verdana,arial,helvetica; font-size: x-small;"><a href="http://daredreamer.net" target="_blank"><img class="aligncenter size-full wp-image-724" title="ddm_home" src="http://bladeronner.com/wp-content/uploads/2009/08/ddm_home.jpg" alt="ddm_home" width="500" height="343" /></a></span></span></span></p>
<p>SMD specializes in designing for the <a href="http://www.showitsites.com" target="_blank">ShowIt Sites</a> platform: an easy to use, DIY Flash web program that allows you to make amazing, custom websites. We contacted Nick at SMD on a Tuesday with our request, and within a couple of days they had a preview up for us to see. Granted, we had some pre-design work done by our logo and brand designer, Al Navata of <a href="http://www.navatadesigns.com" target="_blank">Navata Designs</a>. So Nick and team had a good foundation to start with. (Your website design will go so much faster, with <em>any</em> company, the more prepared you are). It took about another week to make the various tweaks. In the end is a site we&#8217;re very proud of, and one we&#8217;ll be able to easily update ourselves.</p>
<p><strong>A Lesson in Customer Service</strong><br />
Working with Nick and his team was a terrific experience. They were responsive, patient, and always did something extra to surprise us. At the end of the process, they even provided a short video tutorial on how to specifically update our site. How cool is that?! All around it was a great lesson for me in providing great customer service. I want to make my clients feel as great about working with <a href="http://daredreamer.net" target="_blank">Dare Dreamer</a> as we were working with SMD. (Ironically, <a href="http://specialmoderndesign.com/" target="_blank">the company</a> that designed our old Cinematic Studios logo and branding also had the initials SMD).</p>
<p><strong>Special Offer</strong><br />
If you like SMD&#8217;s work and you decide to hire them, use the coupon code <strong>SMD DDM</strong> to get <strong>$250 off your custom build</strong>. (FULL DISCLOSURE: we get $50 for everyone who hires them with this code, so everybody wins! But, we wouldn&#8217;t refer them if we didn&#8217;t believe in their abilities and service.)</p>
<p><a href="http://daredreamer.net" target="_blank">Check out our new site</a> and let us know what you think.</p>
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		<slash:comments>9</slash:comments>
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		<title>Customer Service Counts, So Why Do Airline Suck at It?</title>
		<link>http://bladeronner.com/2009/06/customer-service-counts-so-why-do-airline-suck-at-it/</link>
		<comments>http://bladeronner.com/2009/06/customer-service-counts-so-why-do-airline-suck-at-it/#comments</comments>
		<pubDate>Mon, 01 Jun 2009 14:07:01 +0000</pubDate>
		<dc:creator>Ron Dawson</dc:creator>
				<category><![CDATA[Business]]></category>
		<category><![CDATA[Customer Service]]></category>

		<guid isPermaLink="false">http://bladeronner.com/?p=492</guid>
		<description><![CDATA[Maybe it&#8217;s just the airlines I fly, but lately I&#8217;ve been really unimpressed with the level and quality of service from them. Just this past Friday I was scheduled to do a shoot in Canada. I arrive a little over an hour before my flight, I&#8217;m getting checked in, and the ticket agent asks me [...]]]></description>
			<content:encoded><![CDATA[<div class="tweetmeme_button" style="float: left; margin-right: 10px;"><a href="http://api.tweetmeme.com/share?url=http%3A%2F%2Fbladeronner.com%2F2009%2F06%2Fcustomer-service-counts-so-why-do-airline-suck-at-it%2F"><img src="http://api.tweetmeme.com/imagebutton.gif?url=http%3A%2F%2Fbladeronner.com%2F2009%2F06%2Fcustomer-service-counts-so-why-do-airline-suck-at-it%2F" height="61" width="51" /></a></div><p><img class="alignright" style="border: 1px solid black; margin: 5px;" src="http://static.open.salon.com/files/airplane_movie21217644403.jpg" alt="" width="253" height="237" align="right" />Maybe it&#8217;s just the airlines I fly, but lately I&#8217;ve been really unimpressed with the level and quality of service from them. Just this past Friday I was scheduled to do a shoot in Canada. I arrive a little over an hour before my flight, I&#8217;m getting checked in, and the ticket agent asks me for my passport.</p>
<p>&#8220;I don&#8217;t have one,&#8221; I say. &#8220;But we checked with the <a href="http://www.consular.canada.usembassy.gov/enter_canada.asp" target="_blank">Canadian-US Consulate website</a> and it specifically states that US Citizens entering Canada do not need a passport. A valid citizenship ID and birth certificate will suffice.&#8221;</p>
<p>&#8220;Sorry sir. But that law changed nine months ago.&#8221; Says the agent.</p>
<p>&#8220;I know about the law, but there are exceptions. And this is one of them.&#8221;</p>
<p>We went back and forth like this for about 5 minutes. Meanwhile, my deadline to check in is ticking away. I tell her I have the website up on my iPhone right now and I read her the rule. She recites the law. I ask to see a supervisor.</p>
<p>&#8220;She&#8217;ll tell you the same thing.&#8221;</p>
<p>&#8220;May I please speak with her anyway.&#8221;</p>
<p>&#8220;I&#8217;ll see if I can get her.&#8221;</p>
<p>Huh? <em>You&#8217;ll see if you can get her?</em> WTF! Arghhh! Another 5 minutes pass before she actually picks up the phone to call the supervisor.</p>
<p>Meanwhile, she and the other agent banter back and forth, periodically telling themselves, &#8220;Didn&#8217;t that law change 9 months ago?&#8221; &#8220;Yep, uh, huh. Sure did. That law changed like 9-10 months ago. Gotta have  passport.&#8221; Okay. I get the idea. I need a passport. You don&#8217;t have to keep repeating it to yourself to prove you&#8217;re right.</p>
<p>They then got a brilliant idea. They decide to look it up in the computer to actually <em>see</em> if I may be right, that there may <em>be</em> an exception for US citizens entering Canada (friggin&#8217; brilliant!). They find something that talks about an exception, but she tells me it&#8217;s related to the Department of Immigration, and only applies to employees of that department.  I&#8217;m thinking, &#8220;What! Are you kidding me?&#8221;</p>
<p>About 20-30 minutes later, a supervisor finally comes out. We go through the whole rigmarole again, and she finds the same screen the first two agents find. I ask if I can look. She lets me. Right there in that ugly green and black monitor it clear reads:</p>
<blockquote><p><strong>Department of Immigration Services Exception to the Passport Rule</strong>: U.S. Citizens entering Canada may do so without a passport if they have any of the following: valid U.S. citizenship ID and original birth certificate.</p></blockquote>
<p>By now, I&#8217;ve missed my flight. The supervisor (who admittedly is much more sensitive) agrees to let me on the next flight. She then attempts to check me in, but unfortunately, their system is hard-coded so that &#8220;birth certificate&#8221; is no longer a check-in option. Which means she can&#8217;t check me on ANY flight. No trip to Canada. My flight was at 11:42. By the time I finished with them and taking the shuttle back home, it was 4 pm.</p>
<p><strong>IT&#8217;S THE SIMPLE THINGS THAT COUNT</strong></p>
<p>This just happens to be one of those freaks of nature where there was no one really &#8220;at fault&#8221; per se. Both my client and I checked on the passport rule weeks ago when the ticket was purchased. (In retrospect I probably should have gotten one anyway.) And in the end, neither of those agents would have been able to get me on that flight. Regardless, what got me so upset was that these two agents could have cared less that I was starting to panic about missing my flight. They moved like molasses when it came to getting someone who could help me, and all they could do was remind me how much of an idiot I apparently was for not knowing the law.</p>
<p>Sometimes it&#8217;s just the little things that count in giving great customer service. Like smiling. Being friendly. Showing that you care. All of that would have gone a long way to assuage my feelings and help me in this situation. (Especially since in this case I was indeed correct.)</p>
<p><strong>OH, AND ONE MORE THING&#8230;</strong></p>
<p>Is it just me, or is anyone else whose flown recently been annoyed at all the extra costs associated with flying. Extra money to check in a bag. You now have to pay for the peanuts. And a couple of weeks ago, I was on a flight where you had to pay $7 for a blanket and pillow. Goodness gracious, what has this world come to?</p>
<p>I get that fuel prices and the plight of the economy have required extra costs. But you know what, just build them into the price of the ticket for crying out loud. I know it may be psychological, but I&#8217;d MUCH prefer <em>that</em> than having to whip out my credit card again to pay for a bag. Doesn&#8217;t just about everybody check in at least one bag? And come on, $7 to rent a pillow!</p>
<p><strong>CONFESSION</strong></p>
<p>Now, after bashing the airline, I must confess that my customer service sucks too. That&#8217;s right. We have not offered the level of service to our clients that I WANT my company to be known for. This experience has opened up my eyes to how vital it is to have not just good or okay service, but AMAZING service. It&#8217;s time for some house cleaning. I&#8217;m not afraid to point out and look for areas where someone may be saying on <em>their</em> blog, &#8220;that Ron Dawson sucks!&#8221;</p>
<p>Have you looked at the level of service to <em>your</em> clients lately? Perhaps it&#8217;s time.</p>
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