REFOCUS

In order for your video business to succeed in today’s crowded and competitive landscape, you need to stand out from the pack and practice creativity not just in one but in all facets of your business. Whether it’s offering a unique service in your wedding, event, or corporate video business, using a powerful brand, utilizing new media and social networking, or all of the above, it’s important to rethink your role as videographer and start viewing yourself as a media producer.

For aspiring and established professionals alike, Refocus: Cutting-Edge Strategies to Evolve Your Video Business gives you what you need to know to start, run, and grow a successful videography business. From the solo freelancer to the mom-and-pop shop and corporate video producer, each will benefit from the inspirational lessons and detailed, practical advice offered by two well-known industry leaders.

Here are just a few things you will learn:

How to build a powerful brand and use advertising effectively
Strategies to developing your business plan and making more money
Innovative methods for marketing, including social media networking  and new media approaches

Advice on breaking into the commercial world of video production
Practical skills for managing your time better, building a staff, and providing good customer support
Real-world lessons from companies that are successfully using the methods outlined in the book

REFOCUS RESOURCES

Below are the resources referenced in our book. Check back frequently, or follow me on Twitter, to get updates of new additions.

ReFocus Sales and Marketing Assessment Tool (right-click or control-click to save file to computer): print and use this PDF so that you don’t need to write in your book. Answer the questions to get a picture of where your sales and marketing tactics currently stand.

S.M.A.R.T. Goals Worksheet (right-click or control-click to save file to computer): print and use this PDF to lay out goals that are specific, measurable, attainable, relevant, and time bound.

ReFocus Edit Log v1.0 (right-click or control-click to save file to computer): use this FileMaker Pro database to track how long it takes you to work on an project. Enter the start and stop times for each section of a project. The database will then add up how long it took you to work on that section, as well as the total work hours. The labels in this 1.0 version are geared towards wedding projects, but the database can be used for any editing project. I’ll work on uploading a version with more generic titles.

ReFocus Work Log (right-click or control-click to save file to computer): use this FileMaker Pro database to track how much time you spend on different duties throughout the day (e.g. business development, marketing, admin, etc.)

 

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